Digital Marketing

About this Episode When it comes to selling, businesses are sometimes their own worst enemy. All too often, they wait as long as possible

If you run your own small business, you have a hand in all aspects, like it or not. From meeting payroll, to generating leads,

About this Episode Imagine if we applied the same principles we use in our marketing to our process for recruiting new employees.

“Hey! How the heck did you get here?!” You weren’t supposed to find this place! No worries though. Try using the search box in

About this Episode For years, Marcus Sheridan has taught audiences all around the world about The Big 5: Those content topics that every business

About this Episode When it comes to marketing content management systems (CMS), there are two names that you likely hear — HubSpot Marketing and

About this Episode At IMPACT, we talk with business leaders every day who are frustrated.  Month after month, they’ve been paying marketing agencies for

If you create content for a living to drive traffic, leads, and sales for your company, you know how hard a struggle it can

About this Episode AI technology comes with amazing capabilities — and some troubling downsides. But, says Bob Ruffolo, CEO and founder of IMPACT, many

About this Episode Every other month, we’re joined by Jess Palmeri, resident HubSpot expert, to talk new tools and features that all HubSpot users

Sales drives business, but what drives sales?

About this Episode Sales managers are responsible for sales performance. This makes perfect sense — until you start looking into it with fresh eyes. 

About This Episode: Your sales reps can have all the product knowledge in the world, but if they’re not expert communicators, you’re leaving money

In 2024, social media is engrained in our lives.  For many, the first thing they do after opening their eyes is to open their

When most businesses think about their approach to social media, they think about ads. 

I’m not your typical social media junkie. I don’t have a Twitter/X, Tumblr, or TikTok account — or as I call them, the “four

If you’ve read They Ask, You Answer, you know how critical the right content is to your success. Depending on what you sell and

If you’re like me, you’ve spent hours digging into what makes a website stand out. You have your preferences when it comes to colors,

The marketing world has been buzzing with the implications of ChatGPT and other AI-generated content since late 2022. These tools can produce original text

We speak with organizations every day who tell us the same story: “We believe in content marketing, but our past experiences with agencies haven’t

We hear this all the time: Keep your content human, even if you’re using AI. But people are never very specific when it comes

We’ve all been there at some point. Searching Google or YouTube, desperately looking for a video that will answer our question, only to be

Back in 2021, the folks at EW Motion Therapy made a choice. After a few bad experiences with agencies, they decided to bring all

Whatever you sell, your customers want to see it in videos. It doesn’t matter if you’re service or product, B2B or B2C, or small

If you’ve been paying attention to the world of search engine optimization (SEO) recently, you know that it’s hardly been business as usual. In

Your content is the soul of your brand, and that’s not something to take lightly. For years, we’ve been warning businesses of the dangers

These days you can’t make your way through marketing blogs without coming across a post telling you to incorporate video into your sales and

Whether you call it content marketing, inbound marketing, digital marketing, or business blogging, a common question I get asked is, “Marcus, what the heck

For far too long, marketing has been seen as a business expense.

Think back to when you last fell in love with a business. Maybe you were on their homepage, or browsing their social profiles. They

They Ask, You Answer keeps growing. From its initial roots as a last-ditch effort to save my company, it’s become a book, a philosophy,

I could feel the anxiety and sense of hopelessness start to overcome me. Like every night at this time, driving home from a long

I think we can all agree there’s little worse than a hard sale pitch.

Kevin O’Leary, known for his role on Shark Tank and the number of businesses he owns, shared a fascinating insight in an interview with

  The entire sales industry is too proud to admit it, but there’s a bit big problem: Salespeople are not trained to do their

Your future buyers need to understand how you can help them.

January gets all of the attention when it comes to New Year’s resolutions — mostly because so many of us give up before the

  Let’s say you’re buying something you’ve never purchased before — and this is a big-ticket item. 

Where does your audience spend its time online?

Some business leaders agonize over every detail of their homepage. Others just see their website as a nice-to-have ‘digital billboard’, but nothing to lose

When it comes to marketing content management systems (CMS), there are two names that you likely hear — HubSpot Marketing and WordPress.

When the pandemic shut everything down a few years ago, some businesses flourished and some shuttered. 

For me, it was sometime last year when AI went from plaything to serious work assistant. Up to that point, I was mostly using

Welcome to the new year! As the lead HubSpot trainer at IMPACT, I keep my ear to the ground on all new updates, launches,

Hiring a new employee means so much more than adding headcount to your next company meeting. Especially for small to mid-sized companies, every hire

Too often, times of prosperity make people get comfortable and lazy.  Before any major economic downturn, there are stories of businesses acting like the

To most of the audience out there, I’m Marcus Sheridan, speaker and author. You’ve heard me talk about marketing, sales, communication, and leadership —

According to HubSpot, More than nine out of 10 people report wanting to see more videos from brands. But that doesn’t mean that simply

“Content is a marketing thing.” I hear this all the time from companies, and I understand why they say it, but to me, this

So your company has decided to invest in video to take your marketing and sales to the next level.  You made this decision because,

One of the most frequent complaints we hear about content marketing is how long it takes to see results. You write a helpful article,

2023 was anything but conventional. While we had layoffs in some sectors and high interest rates, we also saw record-low unemployment. At the same

2023 was a year that swept through with rapid AI advancements, a partly sunny/partly stormy economic outlook, and global unrest.

You don’t have to be a marketer to know a website is a must have for any business.  It tells a customer what you

For many, assignment selling is a game-changing solution to one of the biggest sales peeves: answering the same customer questions again and again.  Not

Depending on the context, the word “trend” isn’t always a good thing. Trends can be fleeting or insignificant, like topics on Twitter or the

As I’ve written before, the key to smart AI adoption is not prompt practicing or tool tutorials. Instead, I believe it’s about a mindset.

Every couple of months, I drop by IMPACT’s blog to talk all things HubSpot — with a special focus on what’s new, what’s coming,

We all know how important video is for your brand. You hear a lot of people saying that video is the future — but

About a year ago I got married. In the hectic lead-up to the ceremony, between finalizing seating charts and last-minute venue details, I suddenly

A number of statistics from a number of studies all say the same thing — and it’s something we’ve known intuitively for a long

Marketing teams come in all shapes and sizes. At IMPACT, we have an 8-person marketing team and a two-person sales team. Meanwhile, one of

According to research from LinkedIn, 87% of sales and marketing leaders believe that alignment between their teams is essential to business growth — but

Most marketing and sales leaders are familiar with the term sales enablement, but they’re not exactly sure how to get it right.

2023 certainly left a lot of heads spinning. With an economy that couldn’t make up its mind, staggering technological advances, and a bevy of

Back in the olden days — and by that I mean, like 2019, chatbots were built on branching logic models. They would ask site

It’s 2024. Content marketing is table stakes. Everyone knows it. Everyone does it.  And in the age of AI, that means there’s more content

What is a Company Profile? Simply put, your company profile is a professional introduction and aims to inform people (primarily prospective buyers and stakeholders) about your products,

Say you’re in the market for a new car. You head to Ford’s website and choose a model. With a single click you can

As a business owner, you’re always looking for ways to save money, but there are times where cost-cutting can come back to bite you.

Making a big purchase — think a car or business software — can send even the calmest person’s anxiety through the roof. There may

Let me ask you an honest question: If you were starting from scratch and setting up the entire sales industry for the first time,

The sales pitch is a relic. A dinosaur. A reminder of a time when salespeople held all the cards and all the information. Buyers

As marketers, there will never be a shortage of things to work on — strategy, content, video, social media, sales alignment. The list is

In a now-famous article published in The Wall Street Journal in 2021, author Patrick Thomas asked the question many business leaders have been wondering

Good communication is no accident. In fact, people so often default to miscommunication that it’s a wonder we ever clearly express ourselves at all. 

In marketing, it seems there’s always someone or something to blame when things don’t go right.  Well, this is our slow season. That’s why

It’s been more than a year since ChatGPT burst onto the scene, and business as we know it has changed forever.  CEOs are all

Builders are always in a financial balancing act, leveraging the profit from the last job to finance the next one, always running a credit

Your website is the most important sales and marketing tool you have. It’s the hub of your inbound marketing strategy and it’s the No.