ITA Airways’ Board of Directors has greenlit its 2026-2030 Business Plan, a roadmap designed to position the airline as Italy’s leading carrier while enhancing global connectivity and sustainability.
The plan is built on three core pillars—strengthening competitive positioning, expanding network and fleet, and deepening integration with the Lufthansa Group.
It outlines a clear path for growth, innovation, and operational excellence over the next five years. ITA Airways aims to solidify its role as a key player in the global aviation industry.
A Vision for Competitive Positioning
At the heart of ITA Airways’ strategy is its ambition to become Italy’s go-to airline, delivering efficient, innovative, and high-quality services for both business and leisure travellers.
The airline is committed to fostering economic, social, and environmental sustainability by responsibly managing resources.
This includes aligning operations with evolving European Union regulations, such as the phasing out of Emissions Trading System (ETS) free allowances, to minimize environmental impact while maintaining operational efficiency.
By prioritizing exceptional customer experiences, ITA Airways seeks to strengthen its competitive edge.
The airline will invest in cutting-edge digital solutions, modern onboard comforts, and sustainable practices to enhance the passenger journey.
This focus ensures that ITA Airways not only meets but exceeds the expectations of its diverse customer base, from tourists exploring Italy’s cultural treasures to business travellers connecting to global markets.
Expanding the International Network
A cornerstone of the 2026-2030 Business Plan is the expansion of ITA Airways’ network. This will have a particular emphasis on long-haul routes.
The airline plans to launch new intercontinental flights from its Rome Fiumicino hub. They will connect Italy to key destinations in North America, South America, Asia, and Africa.
These new routes will cater to growing markets, boosting inbound tourism and fostering commercial and cultural exchanges.
By serving as a bridge between Italy and the world, ITA Airways aims to strengthen Italy’s role in global trade and tourism.
In addition to long-haul growth, the airline will enhance its presence in Europe and the Mediterranean. This will be achieved through strategic partnerships and commercial agreements with other carriers.
This flexible network strategy allows ITA Airways to adapt to changing market trends, regulatory shifts, and geopolitical dynamics.
To elevate the passenger experience, ITA Airways will introduce innovative onboard and ground services.
From advanced digital tools to enhanced comfort, these initiatives will combine operational efficiency with a commitment to sustainability.
Modernizing the Fleet
ITA Airways is prioritizing fleet renewal to support its network expansion and sustainability goals. Starting in 2026, the airline will add one new long-haul aircraft annually, gradually phasing out older models.
By 2030, the fleet—expected to number around 100 aircraft—will consist entirely of next-generation models designed for fuel efficiency and reduced CO2 emissions.
The shift to a modern, eco-friendly fleet also ensures compliance with stringent EU environmental regulations.
Leveraging Lufthansa Group Synergies
A key strategic advantage of the Business Plan is ITA Airways’ deepening integration with the Lufthansa Group, the world’s fourth-largest airline group.
This partnership will unlock significant operational, commercial, and technological synergies, driving revenue growth and cost efficiencies.
Starting in 2026, ITA Airways will fully integrate into the Star Alliance, pending approval of joint ventures for flights between Europe and North America (A++) and Europe and Japan (J+).
These alliances will expand the airline’s reach, offering passengers seamless connectivity to a broader range of destinations.
The collaboration with Lufthansa will also strengthen loyalty programs, with partnerships between ITA Airways’ Volare and Lufthansa’s Miles&More, alongside cargo synergies and codeshare agreements.
These initiatives will enhance the passenger experience, streamline operations, and position ITA Airways as a competitive player in the global aviation market.
Investing in Workforce Development
To support its ambitious growth plans, ITA Airways will launch a workforce development program starting in 2026.
This initiative will align staff growth with the airline’s expanding fleet and network. It aims to foster a strong sense of community and purpose among employees.
By investing in its people, ITA Airways aims to build a motivated, skilled workforce. This aligns with the airline’s vision of sustainable, high-quality service.
Conclusion
Sandro Pappalardo, President of ITA Airways, expressed gratitude to the team behind the Business Plan. “This roadmap ensures ITA Airways’ development over the next five years. It reinforces our role as Italy’s reference carrier and enhancing global connectivity for the national economy.”
CEO Joerg Eberhart added concluding comments. “This Business Plan marks a milestone for sustainable growth. Through Lufthansa Group synergies, network expansion, and cutting-edge technologies, we aim to attract more passengers to choose ITA Airways, creating jobs and boosting the air transport industry.”
The 2026-2030 Business Plan firmly positions ITA Airways for sustainable growth and global competitiveness.